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Eastern Flooring / About Us

The Eastern Flooring Centre


The Eastern Flooring Centre is a prominent local supplier of Timber Flooring, Laminate, Vinyl, Hybrid Flooring, Carpet and Window furnishings in Melbourne. We have been successfully operating for over 10 years, commencing initially as an online and shop-at-home service, and then expanding to our 340m2 showroom in Blackburn in January 2017. This expansion now allows us to also cater for those customers who like to view their product as an actual floor in our large showroom, so they know exactly how it will appear in their own home. Instantly, our different approach to flooring and the process of working with our customers has gained major attention, and now attributes majorly to our success. It is also the reason for our exceptional Google reviews from new and existing customers, and is the reason why our referrals now make up more than 75% of our business.

Our founder, Shane Ratcliffe, has spent nearly 20 years building knowledge & creating sound relationships with National wholesale stakeholders. He is highly experienced in all facets of products and installation, and has performed a number of roles and installed all forms of flooring that we specialise in. With this level of experience and knowledge, he has hand-picked a number of products & brands that offer stability, value and continue to outperform client expectations. Our expertise in product knowledge, customer service and installation are the core reasons why our clients enjoy working with us.

In today’s market, time equals money. We are experienced flooring professionals who supply and install all forms of flooring and window coverings. We strive to provide a quick and easy solution to your Flooring and Window covering requirements, whilst maintaining our focus on completing each job effectively and efficiently.

As we execute the entire process from start to finish ourselves, it allows us to be extremely efficient with our timelines, even when unexpected sub floor preparation is required. We take up and remove existing floor coverings (tiles, carpet, floating floors, vinyl), execute the installation and then clean up and remove all of our off cuts and materials after installation. We have a highly experienced installation team, with a minimum of 10+ years of experience, so you can be confident that you are dealing with the best company, who will provide you with the best solution for your home.

Please feel free to contact us either via email or phone to arrange a consultative personal appointment to discuss your individual flooring needs.